The first patent on bucket crusher was taken by MB in 2001. Since then how do you evaluate your success and the development in bucket crushers in global market including India?
The first bucket crusher as an attachment was conceptualized as our promoters have had rich experience over decades in crushing, mining, quarry and construction industry. The requirement for crushing material on-site led them to conceptualize this unique product. The BF 90.3 model, our number one and the most sold model both in India and globally is an attachment specifically made for 21T excavator. We are very much focused on our R&D, and we spend lots of time to take feedback from the market/ customers on how to improve our buckets to ensure better functionality and user friendliness. As of today we have launched our 4th series model and lots of improvements have been built in, in each series of bucket crushers.
Compared to global markets how matured is the Indian market?
Initially, the Indian customers were sceptical with respect to durability, flexibility of bucket crushers. So we took them to sites where our machines are in operation. Today, this resistance is melting fast which is evident from the increased number of leads what we get per month. India is a very unique market for a number of reasons. First and foremost oneis its sheer size which is 10 times bigger compared to Italy, where our mother plants situates. This also brings unique challenges in terms of promoting, marketing and servicing the product. Number two, the customers are very demanding and we need to be on the ground 24x7 to meet the requirements. So we prioritized the markets and selected key pockets, and then gradually entered other markets. Today, we have a hybrid approach - some states we go directly with our sales force and some states we partner with local distributors. We are now present in Mumbai, Delhi, and Bangalore with our own direct sales force, distributor and after sales network as well.